Why do text messages cost money while emails are free? Why do cereal packets keep getting smalles? Why do department stores have a few extortionate goods that no one will buy? Why do so many prices end in 9?
In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most persuasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations.
Informed by fascinatiin behavioural experiments and packed with real-life examples, Priceless explains why prices are so importants, yet also so illusory. Revealing the tricks that companies use to sell their goods it will prove indespensible to anyone who buys, sells or negotiaties.
In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most persuasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations.
Informed by fascinatiin behavioural experiments and packed with real-life examples, Priceless explains why prices are so importants, yet also so illusory. Revealing the tricks that companies use to sell their goods it will prove indespensible to anyone who buys, sells or negotiaties.